With growth marketing, there are always new techniques and platforms to use that promise to revolutionize your company’s growth. However, none of them are as important as the mindset that your team has in how they approach their targets. Whilst there are a lot of different techniques and even more buzzwords, there is one phrase that we believe holds the true heart of growth marketing - failing forward.

“Incredible things in the business world are never made by a single person, but by a team.” Steve Jobs

There are many ways failing forward has been molded and changed by the times but the underlining tenet remains the same, you must be able to embrace failure. Your team must not be afraid of failing. Now, we don’t mean they should set out to fail, just that they must not be afraid of doing something because of the potential repercussions. As a manager, it is completely your responsibility to ensure they have this environment. Creating an environment for your team to come up with new ideas whilst minimizing the financial risk of those tests is a guaranteed way to achieve the coveted hockey stick of growth.

At MDMA we specialize in training managers to cultivate this environment whilst also keeping a firm eye on the financial impacts.

If you are ready to get your team outperforming your targets, get in touch for quick consult.